If you’re new to this space, welcome to my blog. And holla if you’ve been following me for awhile now! My name is Melody and I am a Chinese-Singaporean living in Singapore with dreams of moving to London. I started this blog when I was 14 in 2007 (you can do the math and guess my age) just as a means to document my life. It started out as one of those typical teenage girl blogs- a lot of emo posts with ramblings about why I hated my life with pictures of myself slitting my wrist. Yes, I was that girl. But moving on, running Missingavenue has allowed me to grow a lot as a person and taken me to places I never could have imagined. After getting criticized for being too emotional on my own blog, I decided I wanted to just filter things and start posting more of things that I am into, rather than things I am not. Positive energy right? So it soon became a lot about what I wore. I have always loved travelling out to different locations to take photos of myself so I think thats how people slowly found me because the things I did for my photos sometimes got pretty amusing. After high school, I went on to pursue to degree in Fashion Communications in Lasalle College of the Arts Singapore. and I am now funemployed, loving life and seeing where it takes me. Sometimes I work on a couple of freelance projects, other times I am busy cooking or travelling. In the past couple of years, I’ve been blessed to be able to travel quite a fair bit so thats when I go crazy. I’ll do anything to see the world. I travelled solo to New York during the winter of 2013 and it changed my life. I then based my entire degree project on the ongoing themes of empowerment and independence for girls growing up in Asia which is something I hope to be able to continue do here. To encourage independence and everyone to be his or her own person, and to give power to do or say whatever you want. It is so important in this day and age to be able to feel powerful through art, words and even dress.
Blogs have become oversaturated, criticized and just generally been getting a lot of bad press lately. And because I work the most closely with clothing, this is considered a fashion blog. I hate the term and wish blogging could just go back to the basics. When it comes to the term ‘fashion’, a lot of things come into play and at the end of the day, I feel like a lot of fashion blogs slowly have become no different from from an advertisment on a billboard just that we bloggers, are the models. I’ve come in and out of being pissed off with the fashion blogosphere, sponsored post after sponsored post, self-promotion, buying followers on instagram and Twitter, it is endless. Nothing is really free and things just start to slowly lose it’s value, especially the credibility of blogs. But I also realised that what made me start Missingavenue in the first place was an innocent love of sharing, creating and documenting. So I hope that by being so candid about the industry in this introduction isn’t too much to take in. Stick around, let's get real.